The 京东网络营销调研平台, often referred to as 京洞察, is a powerful tool provided by JD.com for conducting detailed market research and customer satisfaction surveys. This platform allows businesses to gather insights on customer feedback, product performance, market trends, and user preferences. It helps companies optimize their marketing strategies, product development, and customer retention efforts by creating targeted surveys and feedback loops.
京洞察 offers several key features:
1. Customer Satisfaction Surveys: Allows businesses to gather feedback on product performance, user experience, and service satisfaction.
2. New Product Development: Helps collect customer feedback to refine product features and discover new opportunities.
3. Market Research: Provides tools to study demographic characteristics and market viability, improving targeting strategies.
4. Customer Loyalty Assessment: Measures customer loyalty through metrics like Net Promoter Score (NPS), identifying loyal customers and areas for improvement.
The platform supports businesses in making data-driven decisions by offering various templates and communication methods, such as emails and messages, to engage customers efficiently.
For more detailed insights, you can access the 京洞察 platform [here](https://survey.jd.com).
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