小红书和抖音哪个用户多

As of 2023, Douyin (抖音) has a significantly larger user base compared to Xiaohongshu (小红书). Douyin, the Chinese version of TikTok, boasts over 700 million monthly active users (MAUs), making it one of China's most dominant social media platforms. In contrast, Xiaohongshu has around 200 million MAUs, with its core audience concentrated in urban, affluent, and younger demographics, especially in Tier 1 and Tier 2 cities[(2024「活跃用户」研究报告（小红书平台） - 千瓜数据 - qian-gua.com)](https://www.qian-gua.com/blog/detail/2898.html)[(QuestMobile2023年新媒体生态洞察：行业用户规模10.88亿，用户流转、分流进入新阶段，平台以两大途径谋增长、冲变现 - 数英)](https://www.digitaling.com/articles/1005199.html#:~:text=9%E3%80%81%E4%BB%8A%E5%B9%B4%E5%93%94%E5%93%A9%E5%93%94%E5%93%A9%E5%8F%91%E8%B5%B7%E4%BA%86%E2%80%9C%E6%88%91%E5%9C%A8B%E7%AB%99%E6%8B%8D%E7%9F%AD%E5%89%A7%E2%80%9D%E6%B4%BB%E5%8A%A8%EF%BC%9B%E4%BD%9C%E4%B8%BA%E5%85%A5%E5%B1%80%E8%BE%83%E6%97%A9%E7%9A%84%E7%8E%A9%E5%AE%B6%EF%BC%8C%E6%B2%89%E6%B7%80%E4%BA%86%E4%B8%80%E6%89%B9%E5%BF%A0%E5%AE%9E%E7%94%A8%E6%88%B7%EF%BC%8C%E2%80%9C%E4%BC%9A%E7%8E%A9%E6%A2%97%E2%80%9D%E7%9A%84%E7%89%B9%E7%82%B9%E4%B9%9F%E6%9B%B4%E5%AE%B9%E6%98%93%E6%8A%93%E4%BD%8F%E5%B9%B4%E8%BD%BB%E4%BA%BA%E7%9A%84%E5%AE%A1%E7%BE%8E%20%0A%0AQuestMobile%E6%95%B0%E6%8D%AE%E6%98%BE%E7%A4%BA%EF%BC%8C%E7%94%B1%E5%93%94%E5%93%A9%E5%93%94%E5%93%A9UP%E4%B8%BB%E8%87%AA%E5%88%B6%E7%9A%84%E7%9F%AD%E5%89%A7%E3%80%8A%E9%80%83%E5%87%BA%E5%A4%A7%E8%8B%B1%E5%8D%9A%E7%89%A9%E9%A6%86%E3%80%8B%E6%94%B6%E8%A7%86%E8%89%AF%E5%A5%BD%EF%BC%8C%E4%B9%9F%E8%AE%A9%E4%B8%A4%E4%BD%8DUP%E4%B8%BB%E5%AE%9E%E7%8E%B0%E4%BA%86%E7%B2%89%E4%B8%9D%E5%A2%9E%E9%95%BF%E3%80%82%0A%0A%5BImage%2019%5D%0A%0A10%E3%80%81%E5%BD%93%E7%9F%AD%E8%A7%86%E9%A2%91%E5%86%85%E5%AE%B9%E7%9A%84%E7%A9%BA%E9%97%B4%E5%B7%B2%E8%A2%AB%E6%8C%96%E8%87%B3%E6%B7%B1%E5%A4%84%EF%BC%8C%E7%9F%AD%E5%89%A7%E5%A4%84%E4%BA%8E%E5%88%9A%E8%B5%B7%E6%AD%A5%E7%9A%84%E6%83%85%E5%86%B5%E4%B8%8B%EF%BC%8C%E5%B9%B3%E5%8F%B0%E4%B9%9F%E5%90%8C%E6%97%B6%E5%9C%A8%E7%A7%AF%E6%9E%81%E5%AF%BB%E6%89%BE%E6%96%B0%E7%9A%84%E5%86%85%E5%AE%B9%E8%BD%BD%E4%BD%93%EF%BC%8C%E6%89%BE%E5%88%B0%E6%9C%AA%E6%9D%A5%E5%A2%9E%E9%95%BF%E6%8E%A5%E5%8A%9B%E7%82%B9%20%0A%0A%E6%8A%96%E9%9F%B3%E5%8F%91%E5%8A%9B%E5%9B%BE%E6%96%87%E5%86%85%E5%AE%B9%EF%BC%8C%E4%BB%A5%E6%9B%B4%E8%BD%BB%E3%80%81%E6%9B%B4%E9%AB%98%E6%95%88%E7%9A%84%E6%96%B9%E5%BC%8F%E5%AE%9E%E7%8E%B0%E5%B7%AE%E5%BC%82%E5%8C%96%EF%BC%8C%E5%BF%AB%E6%89%8B%E5%88%99%E4%BB%8E%E5%9E%82%E7%B1%BB%E6%96%B9%E5%90%91%E7%9D%80%E6%89%8B%EF%BC%8C%E5%A6%82%E5%88%9B%E4%B8%9A%E5%86%85%E5%AE%B9%E3%80%81%E4%BA%8C%E6%89%8B%E8%BD%A6%E5%86%85%E5%AE%B9%EF%BC%9B%E6%AD%A4%E5%A4%96%EF%BC%8C%E4%B8%A4%E8%80%85%E5%9D%87%E5%9C%A8%E5%B0%9D%E8%AF%95%E5%8F%A6%E5%A4%96%E4%B8%80%E7%A7%8D%E4%BC%A0%E6%92%AD%E4%BB%8B%E8%B4%A8%EF%BC%8C%E5%A6%82%E6%8A%96%E9%9F%B3,Image%2031%5D%20%20%0A%0A4%E3%80%81%E4%BD%9C%E4%B8%BA%E7%A6%BB).

Both platforms serve different purposes: Douyin focuses heavily on entertainment, short videos, and live streaming, while Xiaohongshu is more about lifestyle content, social sharing, and recommendations, with a strong "grassroots marketing" influence[( 人人都是产品经理)](https://www.woshipm.com/evaluating/5972823.html#:~:text=%E4%BD%A0%E4%BB%AC%E5%BA%94%E8%AF%A5%E9%83%BD%E5%90%AC%E8%AF%B4%E8%BF%87%E5%9C%A8%E6%8A%96%E9%9F%B3%E7%88%86%E7%81%AB%E7%9A%84%E8%BF%99%E4%BA%9B%E4%BA%BA%EF%BC%8C%E5%A6%82%E5%88%98%E7%95%8A%E5%AE%8F%E3%80%81%E7%96%AF%E7%8B%82%E5%B0%8F%E6%9D%A8%E5%93%A5%E3%80%81%E5%9E%AB%E5%BA%95%E8%BE%A3%E5%AD%A9%E3%80%81%E4%B8%9C%E6%96%B9%E7%94%84%E9%80%89%E3%80%81%E7%8E%8B%E5%BF%83%E5%87%8C%E7%AD%89%EF%BC%8C%E4%B9%9F%E7%9F%A5%E9%81%93%E4%BB%96%E4%BB%AC%E5%AF%B9%E5%BA%94%E7%9A%84%E4%B8%80%E4%BA%9B%E2%80%9C%E6%A0%87%E7%AD%BE%E2%80%9D%EF%BC%8C%E5%A6%82%E6%AF%BD%E5%AD%90%E5%81%A5%E8%BA%AB%E6%93%8D%E3%80%81%E5%AE%B6%E5%BA%AD%E6%90%9E%E7%AC%91%E3%80%81%E5%8F%98%E8%A3%85%E5%A4%A7%E7%89%87%E3%80%81%E6%96%87%E5%8C%96%E7%9B%B4%E6%92%AD%E3%80%81%E3%80%8A%E7%88%B1%E4%BD%A0%E3%80%8B%E7%AD%89%EF%BC%8C%E4%BD%86%E4%BD%A0%E4%BB%AC%E5%A4%A7%E6%A6%82%E7%8E%87%E4%B8%8D%E4%BC%9A%E6%83%B3%E7%9D%80%E5%B0%86%E8%BF%99%E4%BA%9B%E2%80%9C%E6%A0%87%E7%AD%BE%E2%80%9D%E8%9E%8D%E5%85%A5%E5%88%B0%E8%87%AA%E5%B7%B1%E7%9A%84%E6%97%A5%E5%B8%B8%E5%AE%89%E6%8E%92%E4%B8%AD%EF%BC%8C%E4%B9%9F%E4%B8%8D%E4%BC%9A%E7%BB%8F%E5%B8%B8%E6%83%B3%E7%9D%80%E8%87%AA%E5%B7%B1%E5%91%A8%E6%9C%AB%E8%A6%81%E4%B8%8D%E8%A6%81%E4%B9%9F%E5%9C%A8%E5%AE%B6%E9%87%8C%E6%90%9E%E4%B8%AA%E5%8F%98%E8%A3%85%EF%BC%8C%E8%A6%81%E4%B8%8D%E8%A6%81%E9%82%80%E8%AF%B7%E6%9C%8B%E5%8F%8B%E4%B9%9F%E4%B8%80%E8%B5%B7%E5%81%9A%E5%9C%BA%E6%96%87%E5%8C%96%E7%9B%B4%E6%92%AD%E3%80%82%0A%0A%E7%9B%B8%E5%8F%8D%EF%BC%8C%E5%B0%8F%E7%BA%A2%E4%B9%A6%E4%B8%8A%E6%B2%A1%E6%9C%89%E5%A4%AA%E5%A4%9A%E5%A4%A7%E5%AE%B6%E8%80%B3%E7%86%9F%E8%83%BD%E8%AF%A6%E7%9A%84%E5%8E%9F%E7%94%9F%E5%8D%9A%E4%B8%BB%EF%BC%8C%E4%BD%86%E6%9C%89%E7%9D%80%E5%BE%88%E5%A4%9A%E8%A2%AB%E8%BF%99%E4%BA%9B%E5%8D%9A%E4%B8%BB%E5%B8%A6%E7%81%AB%E8%B5%B7%E6%9D%A5%E7%9A%84%E7%94%9F%E6%B4%BB%E6%96%B9%E5%BC%8F%EF%BC%8C%E5%A6%82%E9%9C%B2%E8%90%A5%E3%80%81%E9%A3%9E%E7%9B%98%E3%80%81%E5%A4%9A%E5%B7%B4%E8%83%BA%E7%A9%BF%E6%90%AD%E3%80%81citywalk%E3%80%81%E6%99%92%E8%83%8C%E3%80%81%E8%BA%B2%E7%8C%AB%E7%8C%AB%E7%AD%89%E7%AD%89%E3%80%82%E4%BD%A0%E4%BB%AC%E4%BC%9A%E6%A0%B9%E6%8D%AE%E8%87%AA%E5%B7%B1%E7%9A%84%E5%81%8F%E5%A5%BD%EF%BC%8C%E9%80%89%E6%8B%A9%E5%85%B6%E4%B8%AD%E4%B8%80%E4%B8%A4%E9%A1%B9%E6%B4%BB%E5%8A%A8%EF%BC%8C%E6%88%90%E4%B8%BA%E8%87%AA%E5%B7%B1%E6%88%96%E8%80%85%E5%92%8C%E5%A5%BD%E5%8F%8B%E7%9A%84%E5%91%A8%E6%9C%AB%E5%AE%89%E6%8E%92%E3%80%82%0A%0A%E8%BF%99%E5%B0%B1%E6%98%AF%E6%8A%96%E9%9F%B3%E5%92%8C%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%9A%84%E5%BC%82%E5%90%8C%E3%80%82%E4%B8%A4%E8%80%85%E9%83%BD%E6%9C%89%E5%BE%88%E5%BC%BA%E7%9A%84%E6%B5%81%E8%A1%8C%E8%AF%9D%E9%A2%98%E7%94%9F%E4%BA%A7%E8%83%BD%E5%8A%9B%EF%BC%8C%E4%BD%86%E5%8C%BA%E5%88%AB%E5%9C%A8%E4%BA%8E%EF%BC%8C%E6%8A%96%E9%9F%B3%E7%9A%84%E6%B5%81%E8%A1%8C%E8%AF%9D%E9%A2%98%E6%98%AF%E7%94%A8%E6%88%B7%E7%9C%8B%E5%88%B0%E7%83%AD%E9%97%A8%E5%86%85%E5%AE%B9%E5%90%8E%E4%BA%A7%E7%94%9F%E5%88%9B%E4%BD%9C%E5%90%8C%E4%B8%80%E8%AF%9D%E9%A2%98%E7%9A%84%E6%AC%B2%E6%9C%9B%E7%9A%84%E9%9B%86%E4%B8%AD%E7%88%86%E5%8F%91%EF%BC%8C%E5%88%9B%E4%BD%9C%E5%88%9D%E8%A1%B7%E5%8D%B3%E6%9B%9D%E5%85%89%E3%80%81%E6%B5%81%E9%87%8F%EF%BC%8C%E6%89%80%E4%BB%A5%E5%BE%88%E9%9A%BE%E7%BB%8F%E5%BE%97%E8%B5%B7%E5%87%BA%E5%9C%88%E7%9A%84%E6%B4%97%E7%A4%BC%EF%BC%8C%E5%9F%BA%E6%9C%AC%E9%83%BD%E6%98%AF%E5%87%BA%E4%BA%86%E6%8A%96%E9%9F%B3%EF%BC%8C%E7%94%9F%E5%91%BD%E5%8A%9B%E5%B0%B1%E4%BC%9A%E5%BF%AB%E9%80%9F%E6%B6%88%E5%87%8F%E3%80%82%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%9A%84%E6%B5%81%E8%A1%8C%E8%AF%9D%E9%A2%98%E5%88%99%E6%BA%90%E4%BA%8E%E7%94%A8%E6%88%B7%E7%9C%8B%E5%88%B0%E4%B8%80%E7%A7%8D%E6%96%B0%E7%9A%84%E7%94%9F%E6%B4%BB%E6%96%B9%E5%BC%8F%E6%88%96%E8%80%85%E5%AF%B9%E6%97%A7%E7%94%9F%E6%B4%BB%E6%96%B9%E5%BC%8F%E7%9A%84%E4%B8%80%E7%A7%8D%E6%96%B0%E8%A7%A3%E8%AF%BB%E5%90%8E%E7%9A%84%E5%B0%9D%E9%B2%9C%E5%BF%83%E7%90%86%EF%BC%8C%E5%88%9B%E4%BD%9C%E5%88%9D%E8%A1%B7%E6%98%AF%E8%BF%BD%E6%B1%82%E6%9F%90%E7%A7%8D%E7%94%9F%E6%B4%BB%E4%BD%93%E9%AA%8C%EF%BC%8C%E6%AF%94%E8%B5%B7%E9%82%A3%E7%A7%8D%E4%B8%80%E6%97%B6%E5%85%B4%E8%B5%B7%E7%9A%84%E5%88%9B%E4%BD%9C%E6%9B%B4%E5%AE%B9%E6%98%93%E6%B2%89%E6%B7%80%E5%88%B0%E7%94%A8%E6%88%B7%E7%9A%84%E6%97%A5%E5%B8%B8%E4%B8%AD%E3%80%82%0A%0A%E5%BD%93%E6%88%91%E4%BB%AC%E5%B0%86%E8%BF%99%E5%A5%97%E9%80%BB%E8%BE%91%EF%BC%88%E4%BA%A7%E5%87%BA%E6%B5%81%E8%A1%8C%E8%AF%9D%E9%A2%98%E6%95%B0%E9%87%8F%E3%80%81%E6%B5%81%E8%A1%8C%E8%AF%9D%E9%A2%98%E7%94%9F%E5%91%BD%E5%8A%9B%EF%BC%89%E5%BA%94%E7%94%A8%E5%88%B0%E8%BF%998%E4%B8%AA%E5%B9%B3%E5%8F%B0%E4%B8%8A%EF%BC%8C%E5%B0%B1%E4%BC%9A%E5%BE%97%E5%88%B0%E8%BF%99%E6%A0%B7%E4%B8%80%E5%BC%A0%E7%9F%A9%E9%98%B5%E5%9B%BE%EF%BC%9A%0A%0A)[(用心生活趋势-2024抖音生活服务综合行业白皮书-算数报告-巨量算数)](https://trendinsight.oceanengine.com/arithmetic-report/detail/1038?source=bgyq421).