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Kuaishou does not directly own traditional shopping malls but operates a highly integrated e-commerce platform. The company has created virtual "digital malls" on its app, supporting merchants with a focus on live streaming and short video content. These digital malls enable businesses to sell goods directly to consumers through the platform, which has grown into a significant player in the e-commerce space in China, competing with Douyin (TikTok in China), Alibaba, and others.
Kuaishou's e-commerce model, especially during key events like the "618" shopping festival, showcases their effectiveness in supporting small and medium-sized businesses, offering marketing tools, traffic support, and managed sales models that help merchants grow their presence online[( KrASIA)](https://kr-asia.com/kuaishous-gmv-surge-during-618-offers-glimpse-into-e-commerces-new-normal)[(What is Kuaishou? - Retail in Asia)](https://retailinasia.com/what-is-kuaishou/).
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